Three mobile marketing companies have rebranded in almost as many days, with SponsorPay, HasOffers and SupersonicAds unveiling new names, logos and, in some cases, slightly enhanced products.
First up is HasOffers which has launched a new parent brand called ‘Tune’ and the new website Tune.com. HasOffers, an ad attribution platform, will continue to exist but will fall under the Tune parent brand, along with its sister service MobileAppTracking, as one happy family.
Tune CEO Peter Hamilton said the company chose the new name because: “it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients.”
Although perhaps it’s worth noting that HasOffers was one of the tools that got ejected from Facebook’s mobile measurement program earlier in the year.
Next up is SponsorPay, which will from now on be referred to as ‘Fyber.’ The mobile supply side platform says the rebrand goes beyond a mere name change and encompasses new features to its service, which will help partners execute smarter ad monetisation strategies. Although Fyber sounds a bit like a dietary supplement, the company insists the new name is a “natural evolution for our company as we work to define the future of connected advertising.
Finally rival supply side platform SupersonicAds has also decided to rebrand, albeit very conservatively, to just ‘Supersonic.’ The Israeli company’s rebrand is intended to help it “elevate market share and better align with current offerings” in what it describes as a “make or break” next 18 months.
Supersonic CEO Gil Shoham said:
“With our new market positioning, we intend to double-down on our current strategy and aggressively go after more market share. The next 18 months are going to be make or break for many companies.”
So there you have it – Three days. Three rebrands. As the mobile marketing space begins to mature and attract more attention, and vie for investment, it’s clear many companies are starting to regret their mundane monikers and have decided now’s the time for something a bit more professional. We can’t blame them!