Snapchat’s negative app reviews don’t mean fewer downloads, they mean more

Andy Boxall

In App Data

March 13, 2018

For Snapchat, negative reviews don’t mean fewer installs, they mean more, according to Sensor Tower’s data. Its most recent update, a controversial redesign, saw installations of the app rocket up by 55%, despite 88% of the subsequent reviews being negative — a trend that has been seen before.

In early 2015, the Snapchat app update introducing Discover attracted poor reviews. In the 10 days following release 76% of the reviews left were negative, yet installs increased by 11%. Towards the end of 2015, when Lenses were added to the app, the trend was even more noticeable.

The update with Lenses was equally unpopular, with 75% of reviews skewing negatively after 10 days; but installs increased by a massive 46%, all compared to previous updates. Updates that have been more popular, have actually seen a drop in installation numbers after 10 days of release.

Sensor Tower’s Jonathan Briskman writes:

“It’s worth noting that the response to the controversial updates is not necessarily net positive, as other Snapchat users could be deleting the app or switching to a competitor. In any case, our findings suggest that you shouldn’t assume that app store reviewer sentiment will impact growth of new Snapchat users like it would for other apps or mobile games.”