Snapchat tests deep-linking and auto-fill for advertising campaigns

Anne Freier

In Mobile Advertising

January 17, 2017


Source Techspot

Snapchat has been busy creating and launching new user but also advertising products over the last few years. The company is working hard to allow marketers to reach its young audience. Now, it is apparently testing deep-linking as well as auto-fill, according to a company representative.
Deep-linking gives marketers added control over their messages and communications once they strike a conversation with the consumer. Auto-fill makes this process easier by allowing consumers to fill out lead-generation forms after seeing the advert. This eases the process of obtaining personal information from users.
Lead gen ad options aren’t new. Competitor Facebook had introduced it in 2015, at a time when Twitter decided to drop it. Now, Facebook announced that it will no longer offer lead gen campaigns from February 1., 2017.
The move may bolster Snap Inc.’s preparations to make a public offering of its stocks soon. By ramping up its monetisation and business strategy, Snapchat is alining all the characteristics which shareholders and investors look for in a company.
In addition, the company is likely to expand its suite of products further.