Snapchat plans to attract older audience to drive ad business according to leaked memo

Share Tweet Share Snap is apparently planning to reposition its Snapchat app to attract a larger audience and grow profitability by 2019. According to a leaked memo obtained by Cheddar, Snap CEO Evan Spiegel appealed to the company’s employees to help realign the firm’s goals. The memo revealed that Snapchat is currently reconsidering the design of its Discover section. Snap plans to monetise content produced by influencers across Discover. However, in order to drive growth, Spiegel admitted that older users were vital as they “generate higher average revenue per user”. Appealing to an older audience may however present a difficult challenge since Snapchat is known for its predominantly teenage user base. A shift toward an older user base could drive away teen users to explore … Continue reading Snapchat plans to attract older audience to drive ad business according to leaked memo