Mobile advertisers can now optimise install campaigns using Snapchat’s Snap Ads, Lenses and Story Ads via Tenjin. The mobile marketing company recently announced that it is now an official Snapchat Mobile Measurement Partner.
Tenjin offers a suite of data intelligence and visualisation solutions through which marketers can track the performance of app install campaigns by revenue, ROI, retention and other metrics.
The tools are also making it easier for Snapchat advertisers to make actionable decisions to improve their targeting and creative for campaigns.
Tenjin says that it also provides a flexible data warehousing solution that provides the foundation for customised analyses of data.
“With 188 million unique users on Snapchat every day, it’s more important than ever for marketers to apply high-quality analytics and growth data to their Snapchat advertising campaigns,” said Christopher Farm, CEO of Tenjin. “We are excited to join forces with Snap Inc. as a Mobile Measurement Partner, allowing marketers to optimize their campaigns for maximum ROI by tracking performance at a depth and granularity that is unprecedented in the industry.”
Being a Mobile Measurement Partner of Snapchat means that a company can offer more dedicated mobile tracking services for mobile app install campaigns such as Snap Ads.