Snapchat now lets users cross-post their content to other social networks

Anne Freier

In Mobile Advertising

January 25, 2018


Snapchat has unveiled a new feature addition which lets users share Stories outside of the app. Third-party services including other popular social networks are part of the line-up.
Users who are already using the redesigned version of the app can access the feature immediately. Other Snapchatters may have to wait a little longer until the updated app version takes affect across iOS and Android in all regions.
It’s the first time, Snap has allowed content from the app to be share externally, and may be an attempt by the company to broaden its reach amid shareholder concerns over weak financial prospects.
Indeed, this may be Snap Inc’s attempt to encourage users to post more original content.
Users will be allowed to share their own Stories as well as Our Stories, which are focused on events and Search Stories – the search feature based on trending topics and nearby events.
Text messaging, email and cross-posting to other platforms will be enabled.
Meanwhile, Official Stories, which are currently only accessible to famous users such as singer Rita Ora or actress Millie Bobby Brown, may receive the update in the near future.
“Since launching Our Stories in June 2014, we’ve seen the unique perspectives of Snapchatters as they share Snaps from major news events as well as everyday life,” a spokesperson for Snapchat said. “With the launch of this new Story sharing feature, we’re excited that Snapchatters will now be able to share even more of those Stories with friends and family outside of Snapchat!”