Snap Inc seems to be expanding after it launched an office in China last month. The company is now working out its advertising strategy for the East Asian market. Snapchat, however, is still banned in China.
The move comes after Snap has faced continued pressure to grow its advertising revenue and turn a profit.
By attracting advertisers across the Asian Pacific market, the company plans to do just that.
According to a recent job advert, Snap is currently looking for an international strategy manager to head its ad efforts in China. The ad reads:
“You will be responsible for developing and implementing our commercial strategy for the Chinese advertising market. Working from either Shenzhen or Beijing, you’ll collaborate with cross-functional teams within Snap, as well as external partners, to grow advertising sales in China and APAC.”
It’s not certain how the company would go about shaping its advertising arm in the Chinese market. That’s certainly going to be a challenging task for the newly hired international strategy manager.