Ahead of its IPO, Snap Inc. seems to be pulling out all the stops – with new innovations and seemingly last-minute product roll outs to sweeten the deal for investors. Snap Inc. is getting into shape.
Now, the company has showed off a range of new Spectacles with video-recording features for $129.99 a pair which can be ordered online.
Spectacles aren’t exactly a new product from Snap Inc., but until now they were only available at vending machines.
The glasses are capable of recording video snippets of 10-seconds in length. With each charge, the Specs can record around 100 10-second videos.
Once the glasses are paired with your Snapchat account, they will auto-upload your Snaps to the app.
Snap Inc. Spectacles seem to have learned a lot from Google Glasses. For one, Google wanted to charge $1,500 per Glass but offered more functionality. However, Snapchat has once again proven that single-purpose items are easier to market and the lower price tag also attracts.
Snapchat’s predominantly young audience presents a good demographic to trial the trend.
It’s an interesting move and one that shows Snapchat isn’t just relying on advertising revenue to generate an income. Advertising did account for 96% of its revenue in 2016. However, the company hasn’t been able to convince marketers (the way Facebook has) of its ad products. And that’s where Spectacles may fit in.