SMS mcommerce platform ReplyYes raises $6.5m in Series A funding round

Andy Boxall

In App Deals

February 17, 2017

Replyyes

Mobile messaging engagement platform ReplyYes has completed its Series A funding round, in which it raised $6.5m. The round was led by Madrona Venture Group, Cross Culture Ventures, Lowercase Capital, Muse Capital, and Arnold Venture Group.

ReplyYes is best know for its SMS service where messages give users the chance to instantly buy vinyl records. The service, called The Edit, started 18 months ago and has seen more than 100,000 sales since then.

Dave Cotter, ReplyYes’s CEO, said:

“The ReplyYes mission is to help people discover and purchase the things that they love. Our platform enables brands to engage and transact with their customers where they increasingly are – on their mobile phones messaging. Through this latest investment, the world’s leading lifestyle brands will be able to leverage the ReplyYes platform to offer frictionless e-commerce over mobile messaging, allowing their audience direct and personalized engagement with the brands they love.”

The personalised messages sent by ReplyYes use both artificial and human intelligence to operate, with integrated payments for instant buying power. Further to this, ReplyYes has signed an exclusive agreement with Universal Music Group, which will lead to more items, tickets, and merchandise being sold through the platform.