Smaato, the mobile advertising company, has just rolled out a new Inventory Discovery feature that lets mobile advertisers discover and target ad inventory across the company’s exchange.
This used to be a manual process and has now been automated to allow demand partners better access and more control as well as a larger inventory and engagement potential.
The addition will be part of the the Smaato Demand Platform (SDX). It automates the process of identifying mobile supply and gives control to the mobile buyer with a self-service interface. The Inventory Discovery tool also provides a self-service control to make ad spend more targeted and efficient for programmatic buyers.
Ragnar Kruse, CEO and co-founder of Smaato, says:
“We’re excited to unveil the Inventory Discovery feature as it provides new value to our demand partners, giving them power to seamlessly identify and target new publisher inventory for their campaigns. By enhancing our platform to give demand partners more control, Smaato continues to close the gap between the demand and supply sides, which makes our overall offering more robust and scalable.”
In addition to offering a simplified process of finding new mobile inventory, the interface also provides a granular targeting feature that helps to identify mobile inventory which is relevant to a certain campaign goal.
Available inventory can be filtered by Queries Per Second (QPS), geography, ad format, operating system, device type, and more.
Once the relevant inventory is found, mobile advertisers can create a SDX line item and start receiving bid requests. This means they get to immediately find audience traffic without sifting through publisher sources.
The latest launch follows the recent SDX roll-out, which lets buyers optimise their mobile ad traffic with various targeting tools.
The SDX has seen good growth since July 2016 with 100% of the company’s demand partners now on-boarded and using the targeting tools to optimize their campaigns.