Mobile ad company Smaato just rolled out its new Inventory Discovery feature that lets mobile advertisers automatically discover and target mobile ad inventory from the Smaato exchange.
The company is right on trend by offering its 450+ demand partners automated tools to enhance their inventory and engagement potential.
The Inventory Discovery tool is now available as part of the Smaato Demand Platform (SDX). Mobile buyers have access to a self-service interface where they can automatically identify mobile supply.
Smaato says it has aimed to make the process of assigning ad spend as targeted and efficient as possible for programmatic buyers.
Ragnar Kruse, CEO and co-founder of Smaato, says:
“We’re excited to unveil the Inventory Discovery feature of SDX as it provides new value to our demand partners, giving them power to seamlessly identify and target new publisher inventory for their campaigns. By enhancing our platform to give demand partners more control, Smaato continues to close the gap between the demand and supply sides, which makes our overall offering more robust and scalable.”
As well as simplifying the process to find mobile inventory, the interface also provides granular targeting capabilities. Advertisers can identify mobile inventory that is relevant to a certain campaign goal.
Filters for inventory selection include time, queries per second, geographic location, advertising format, operating system and device type, among others.
Once they have identified their inventory, they can start receiving bid requests to identify the audience traffic they’re looking for.
Inventory Discovery follows the recent launch of SDX – a platform that lets buyers optimise their mobile ad traffic through a suite of targeting tools. SDX has seen significant growth, with 100% of Smaato demand partners now on-boarded and using the targeting features to optimise their campaigns.