Audience management company Apsalar and mobile analytics firm Singular have merged to create the, “first truly end-to-end marketing analytics platform,” which will, “break down data silos that cost marketers time and money.”
The new brand will operate under the Singular name and have a combined workforce of 110 people, with Gadi Eliashiv remaining CEO, Susan Kuo as COO, and Eran Friedman as CTO, while Apsalar’s Micheal Oiknine will join as chief revenue and strategy officer.
The new Singular platform will feature an advanced data collection engine, detailed ROI analytics down to user level, partner data from sources including Facebook, Snap, Pinterest, and Twitter, plus a massive choice of other analytical products.
Apsalar notes that for now, existing customers won’t need to change anything, and business continues as usual. When the new platform is ready, the Apsalar team will assist with transition, and provide training to ensure the new features are fully utilized.
“After months of meetings and a lot of hard work, our teams have completed the successful merger of our technologies. Our unified company and product will operate under the Singular brand and will provide our customers with the first marketing analytics platform that is truly end to end, breaking down data silos that cost marketers time and money.”
“The mobile industry has changed incredibly rapidly over the past couple of years. Today’s marketers know that true, data-driven-marketing holds the key to driving the best possible results. Attribution plays a key role in helping marketers deliver on a data-driven vision. But attribution is only part of the story. Both of our companies provide an essential link in creating that comprehensive user-level view. Both of our teams had an identical vision. That’s why bringing our companies together makes so much sense.”
The unified Singular promises new products are in the works and will be announced in the future.