Short video apps Tik Tok and Musical.ly to merge into one

Andy Boxall

In App Business. August 2, 2018

Short video platform Tik Tok will absorb the muscial.ly app to create a single product, according to sources familiar with the company’s plans, and speaking to the South China Morning Post.

The two apps contain similar content, mostly based around videos of people singing and dancing, and merging the two will help owner Bytedance focus efforts on a single product rather than two.

It will also help bring together content from the regions where each app is popular. Tik Tok, although known internationally, is most used in Asia, while musical.ly has better presence in the U.S. and Europe.

Bytedance purchased musical.ly at the end of 2017, allowing it to break into the U.S. market where the app is popular. However, the Chinese version of Tik Tok, called Doujin, will stay separate which means international content will not be shared in China.

There’s no indication of which name will be used after the rebranding.