CRM giant Salesforce has announced the launch of a new cloud service that lets customers host their own B2B mobile app store.
In what’s another push forward in the growing enterprise app development sector, Salesforce says its AppExchange Store Builder will allow clients to deploy app stores with a “few clicks” with open source code, customised branding and functionality. The service allows enterprises to create a single marketplace to distribute both their own developed apps and applications from other sources. Clients will also get a built dashboard with various analytics, such as download numbers and usage patterns.
Salesforce has a huge userbase so it’s good to see the company recognising the growing need for a centralised app distribution platform for enterprises. The trend toward quicker development cycles and more robust development platforms is only going to continue this year – that’s going to mean a lot of apps being pumped out and a lot of enterprises that need to distribute them effectively.
In a statement on the Store Builder’s release, SalesForce senior director Jim Sinai said:
“Every company is becoming an app company, but until now, they haven’t had the option to centralize app management and distribution. With AppExchange Store Builder, any company can quickly create a completely customizable storefront for its users.”
Salesforce is letting existing customers use the Store Builder at no extra cost. Additional users require a Customer Community license, available from $5 per user per month.
For more information head over to the Salesforce website.