S4M powers foot traffic measurement for mobile advertising campaigns


S4M, the mobile native advertising technology company, has launched a new data partnership to boost foot traffic measurement options for its drive-to-store campaigns. Together with mobile ad company, adsquare, FUSIO (S4M’s platform) users can now receive updates each hour on store visits that have been generated by a mobile campaign.
The integration also means that marketers can optimise their budgets according to the parameters which perform the best, thus improving on mobile ad impressions.

“We are committed to impartial measurements and transparency for our platform, FUSIO by S4M. To achieve this, we continue to seek out strategic third-party measurement integrations with reliable industry actors,” explained Christophe Collet, CEO of S4M. “This partnership with adsquare and their store visit metrics adds to our growing list of partners, giving our clients more options when running drive-to-store campaigns with S4M.”

The integration follows recent news of a partnership with Factual, the location data provider, to expand drive-to-store campaigns.
FUSIO by S4M offers marketers the options to ensure that campaigns effectiveness is measured through a series of options including impressions, clicks, and incremental visits.
The company says the integration will be finished in summer 2018.