Ad marketplace operator, Rubicon Project, has partnered with social game developer Zynga in an effort to help marketers buy Zynga’s premium inventory programmatically.
Rubicon Project Guaranteed Orders marketplace
The move gives global programmatic buyers an opportunity to access Zynga’s guaranteed inventory, previously only available through various sales channels, through Rubicon Project’s Guaranteed Orders marketplace. Zynga ad units provide for creative content, including gamified and native ads with first party data insights across high value placements, including first look, limited interruption and sponsorship placements coveted by buyers.
Julie Shumaker, Vice President of Sales, Zynga, says:
“We are excited to team with Rubicon Project to offer global scale and access to Zynga’s guaranteed inventory in our games. By marrying Zynga’s rich data insights and compelling brand experiences with Rubicon Project’s leading automated advertising marketplace we’re making it easier for brands to more meaningfully connect with Zynga’s millions of loyal players.”
Buyer access to inventory via automated buying channels provides access to unique high impact and custom publisher solutions including sponsorships, rising stars, in-game and native placements. Rubicon Project’s Guaranteed Orders platform streamlines the purchase, execution and development of the gaming experience without the need for new creative assets.
Joe Prusz, Head of Mobile, Rubicon Project, explains:
“Advertisers everywhere are seeking new and innovative ways to reach highly engaged mobile audiences at scale. Today’s game-changing announcement for mobile marketers means that for the first time buyers can access Zynga’s premium content with some of the best data and placements via automated guaranteed at scale. We are thrilled to be the only automated advertising platform in the world today to offer Zynga’s massive array of premium guaranteed reserve inventory to the tens of thousands of buyers who rely on our advertising marketplace to reach and engage consumers.”
The official announcement to launch their new relationship will be made on stage at the 2016 CES in Las Vegas on 7. January 2016.