Mobile ad network RevMob last week announced the launch of a new software development kit (SDK) which adds in-app rewarded and interstitial video ads to drive user monetisation, engagement and loyalty on mobile devices. Rewarded video ads allow game developers to offer rewards such as extra lives to mobile game players for viewing a video. Offering users a reward for watching an ad creates higher engagement and can lead to an increase in product sales and app downloads.
RevMob’s rewarded video allows developers to monetise their user base
RevMob says that rewarded video campaigns saw a click-through rate of 50% and conversion rates of 60% when compared to traditional banner advertisements. Pedro Jahara, CEO, RevMob, says:
“Mobile video ads are gaining more traction among gaming developers and for good reason – mobile users find them much more engaging so there’s a higher conversion rate that drives higher eCPM results. While banner ads sell with words and pictures, video can tell a more complete story. If you combine video with user interaction, audience interest increases even more dramatically.”
The new solution allows developers to customise their video ads by length, frequency as well as ad context. Video ads are easy to implement using RevMob and the company supports CPV payment as well as Video Ad Serving Template (VAST) tagging.
Earlier this year, RevMob expanded its headquarters in Sao Paulo and partnered with Beintoo for its its BeAudience ecosystem to add online-to-offline engagement campaigns through beacons on users’ devices.