The worldwide programmatic advertising market is now forecast to reach $3 billion by the end of 2017 and a whopping $29.8 billion in spending by 2025.
That’s according to a new report from Persistence Market Research which also noted that sales revenue from programmatic ads was increasing at a CAGR of 33.3% between 2017 to 2025.
In part, the increase is driven by an ever expanding market for mobile devices, mobile usage as well as demand for improving technologies. Programmatic also benefits from better and more established measurement tools and analytics. These factors as well as the success of social media campaigns are all likely influencing programmatic market growth.
Mobile video in particular is forecast to reach the highest CAGR and a revenue of $8.7 million by 2025, followed by mobile display advertising.
The report says that desktop video ad spending likely follows in second place in terms of programmatic market revenue.
North America will continue to be a leading market for programmatic advertising, accounting for $13 million in programmatic revenues in 2025, followed by Europe and APAC.
However, the Middle East and Africa are predicted to catch up fast, followed by Latin America.
In terms of favoured transactions, the report expects real-time bidding to remain the preferred method and surpass $16 billion in revenues in 2025. Meanwhile, the private marketplace transaction mode continues to expand at a 46.7% CAGR through 2025.
July 14, 2017