Reveal Mobile, the mobile audience platform for app publishers and developers, has announced funding of $750k in an oversubscribed round that included Alerion Ventures, Bull City Venture Partners, IDEA Fund Partners, River Cities Capital Funds, and Capitol Broadcasting Company.
Reveal Mobile provides app publishers with rich mobile audience data to improve product and ad performance
Brian Handly, CEO, Reveal Mobile, says:
“We’re excited to have this support from the investment community, with the amount raised exceeding our expectations. They see what we see: The best path to earning meaningful revenue from mobile is to create products and content that users love, and to serve the needs of their advertisers, which demand targeted audiences. Both of these only occur when publishers understand their mobile audience – their demographics, behaviors, and interests. While this is common in traditional website analytics, it’s virtually non-existent in mobile today. We’re solving a big challenge.”
Reveal Mobile’s platform enables app publisher to target their mobile audiences according to demographics, interests, location and political affiliations through its patent-pending algorithms. When a publisher embeds the Reveal Mobile SDK into their app, they gain access to a set of rich audience data. This information can be used to configure actionable and lucrative audience segments, increasing ad performance by between 175% to 477%.
Wiley Becker, Partner, Alerion Ventures, finds:
“The competition to earn local advertising revenue is heating up quickly. The internet’s biggest companies provide advertisers large and small with sophisticated mobile audience data. There’s been no solution for the remaining thousands of app publishers, significantly hindering their ability to compete for advertising dollars. Reveal Mobile levels the playing field, allowing any publisher to compete. The team has built a great product that addresses a wide-open opportunity.”
Indeed, with the growth in mobile consumption, marketers are more likely to target their audiences with greater accuracy to avoid wasting money on users that aren’t increasing ROI. Handly adds:
“Our simple-to-use audience builder delivers plug-and-play integration for ad delivery, enabling sales teams to build and launch custom campaigns within minutes.”
Reveal Mobile partners include Capitol Broadcasting Company as well as WSI, the professional division of The Weather Company. The company also has an ever expanding customer base of over 600 mobile apps.