Reveal Mobile, the location-based audience data company has just rolled out a new platform that allows brands and marketers to location-target their social media campaigns. Social Direct will be introduced at the NAB 2017 in Las Vegas.
Through the new platform, advertisers will be able to view the audiences who have visited a location or a competitor’s location. Settings can also include broader categories such as “coffee drinkers”. Advertisers can then target such location-based audiences via social media platforms Facebook, Instagram, Twitter, and Google AdWords.
If a national retailer, for example, may want to interact with a small percentage of users who have downloaded the store’s app, Social Direct can draw the first-party data from Reveal Mobile’s nationwide database of 40 million location-sharing mobile consumers. These include previously unknown consumers who can be targeted via social media platforms through retargeting and user acquisition campaigns.
Reveal Mobile says that its data is permission-based and anonymized coming from mobile devices via beacons, GPS and WiFi.
Brian Handly, CEO of Reveal Mobile, says:
“Social Direct is the first solution that turns mobile audiences into social audiences, enabling advertisers to reach social media users based on previous, real-world location history. Not only does it allow companies to find new users to download their apps, Social Direct dramatically boosts advertising performance and reduces campaign costs. It is a major leap forward in mobile marketing.”
In addition, the beta testing data suggests that location-based ads via social media result in increases in click-through rates from 151% to 477%. Advertisers can also save up to 636% more in costs (compared to 131% cost savings) using Reveal Mobile’s Social Direct.
Among the top features of the Social Direct platform are national and local targeting options as well as geofencing and demographic profiles. Upon matching a mobile ad ID custom audience with the social media user, consumers will see relevant adverts that match their interests on social media sites across various screens.
Megan McCrea, SVP, AdTaxi Alliance, adds:
“We love the ability to convert location data into mobile audiences, and then make those highly targeted segments available on Facebook. Reveal Mobile’s ability to create audiences as refined as individual store visits or to more broadly increase scale is a compelling story that resonates with advertisers, and keeps our partners in the conversation. We look forward to seeing the end result: high-performing campaigns that create more results for clients and more revenue opportunities for sales teams.”