Reddit continues to increase advertising on its mobile apps. Its latest venture is the addition of autoplay video ads for both mobile and the desktop. The ads will arrive using Reddit’s own native video platform, and will be for standalone campaigns only at the beginning.
Only managed ad partners can purchase autoplay video ad space on Reddit at the moment, but over the next months, the company will open the platform up to all advertisers. However, no video pre-roll ads will launch at this time.
Home to 330 million active monthly users, Reddit has added the option to turn off autoplay ads in the main feed. Ads will also only appear on apps using the “expanded card” display option, which is one of three different viewing modes.
The introduction of autoplay ads follows the launch of Reddit’s native advertising platform.