Quixey, the mobile technology company, recently unveiled a new mobile advertising format with the launch of Deep View Cards. The format enables consumers to search content that is buried inside of an app, such as a specific product. It displays the search results and then takes the customer directly to that page within the app, mobile web or prompts the user to download the app.
Quixey rolls out Deep View Cards
Because the cards are programmatic, Quixey says that the audience engagement is better. Indeed, the cards have shown a 150% improvement in CTR compared to static text ads during a test phase. Conversion rates were up to 3x higher.
Tomer Kagan, CEO, Quixey, explained that the cards can mimic the look and feel of an app, but at the same time provide more specific and relevant information. As an example, instead of just prompting consumers to buy event tickets, the user would see available seats for their selected event.
The company has been running the cards for the past six months and now plans to make them official with a roll-out in the US, China and India. It already has partnerships with Adelphic, Alibaba, AskMe, Opera and PocketMath, among others and has served over 300m cards to ad partners. Kagan explains:
“We’re focused on getting it down in these markets before expanding. As these markets progress and mature I am sure we are going to start adding more. For us, the whole basis of this entire format is that it outperforms [other advertising formats]. We have to make sure it outperforms.”