PubMatic partners with Tencent Online Media Group to optimise global mobile ad inventory

Anne Freier

In Mobile Advertising. February 4, 2016

PubMatic, the marketing automation software company for publishers, just announced a partnership with Tencent Online Media Group (OMG) to help identify and optimise global ad revenue opportunities across Tencent OMG’s ad inventory outside of mainland China.
PubMatic provides publishers with real-time analytics, yield management, and workflow automation tools
PubMatic experienced significant growth in 2015, with mobile revenues up 200% during the first half of the year. With a strong focus on the APAC market, the partnership with Tencent OMG represents a milestone for the company.
Joining a select group of marketing firms, PubMatic will help monetise Tencent OMG’s online ad inventory across its platforms, and Tencent Video App outside of China. Further, Tencent OMG’s overseas mobile inventory will be added to PubMatic’s premium mobile inventory to broaden reach for its roster of advertisers.
Rajeev Goel, Co-Founder and CEO, PubMatic, says:
rajeev goel

“We are delighted to be working with Tencent OMG. This agreement validates PubMatic’s significant investments in developing a best-in-class, end-to-end mobile solution that combines ad serving, yield management, work flow automation and real-time analytics. We are focused on optimizing every impression across every screen and creative type in a transparent way that is ideal for brand advertisers and brand-focused agencies.”

According to findings from eMarketer, the global mobile ad market is projected to grow to nearly $200bn by 2019. PubMatic recently confirmed these findings in its Quarterly Mobile Index (QMI) report for Q4 2015, showing that mobile growth is driven by higher CPMs. The study also found that volume of monetised mobile impressions in the APAC region grew a staggering 524% in the last quarter of 2015.