PropellerAds, the digital advertising firm, will be attending the Affiliate World Conference Europe in Berlin between the 18th and 19th July. The event is known to bring together online marketers and affiliates working in the industry to discuss current trends and issues.
PropellerAds attending AWE
Over 150 market exhibitors and 2,500 marketers from across the globe are expected to share their ideas, thoughts and knowledge on stage.
“We are looking forward to meeting our old friends and establish new connections. So our team will be happy to meet you in Berlin!”
The company, which offers a self-serve advertising platform for mobile advertisers and app developers, just recently added audience targeting by browser language.
The new feature recognises the challenges advertisers face in getting their campaign messages across to audiences who may not speak the ad’s native language.
Targeting by language connects to the user’s browser and guarantees that people will understand a marketer’s offer 100%. In combination with GEO location, OS and language targeting, the feature could be poised to offer some good results.