PropellerAds has added Live Statistics to its self-serve platform for advertisers. The company says that it’s been a long-awaited feature which was developed based on the feedback and user experience it gathered from its marketers and partners.
PropellerAds rolls out Live Statistics for self-serve platform
With Live Statistics, campaign performance results update every minute. Prior to the update, the system updated performance every 30 minutes.
PropellerAds says that it acknowledges the importance to view what’s happening on a campaign in real-time and adjust settings swiftly to get the best results. Live Statistics does just that. It offers full control over the advertiser’s account.
The company, which delivers over 20bn ad impressions each month across mobile and desktop devices, has been steadily expanding advertising tools since launching its self-serve platform in January 2016. Campaigns are built on a CPM bidding model and focus on the onclick pop-under flagship ad format.
More recently it added advanced S2S conversion tracking.
PropellerAds continues to innovate to offer its clients and partners quality campaign performance and management.
In Mobile Advertising. July 7, 2016