Pocket Media, the mobile media agency, has just announced the launch of a new office in Tel Aviv, Israel.
The move follows office openings in Singapore and New York and is in line with the company’s plans to expand its programmatic video capabilities.
Alon Reichman, the former head of video at Pocket Media, will join the newly launched office as General Manager. Alon has been working with a variety of Israeli ad tech start-ups for a number of years now.
He is being joined by video specialist Mor Goldring, who has previously worked for several companies to manage their video campaigns, monitor and optimize programmatic video. Together, they will be working with local experts to boost Pocket Media’s position as a video and display advertising-focused mobile media agency.
Benjamin Pomerantz, CEO of Pocket Media, explains:
“In the past years we already have been doing business in the region, and have been running our programmatic video operations from our headquarters in Amsterdam. Now we have set foot in the tech-hub of the mobile ad industry, it’s the perfect time to establish a presence in the region, to further strengthen our ties there and continue to provide our new partners tailored, effective mobile display and video advertising.”