Pixels, the Hong Kong-based online advertising firm, has launched Pixels Mobile Ad Network as well as new mobile HTML5 formats as part of its Rich Media 5 feature.
Pixels launches ActiVoice and more features
In Hong Kong, mobile advertising currently accounts for 3% of advertising expenditure, but the sector is rapidly growing. According to figures from ad monitoring firm, AdmanGo, mobile ad spend rose 69% in the second quarter of this year.
Kevin Huang, CEO, Pixels, explains:
“The introduction of a refreshed line of new mobile ad products and offerings reinforces our market leading position as the go to partner for digital advertising innovation and strengthens our mobile and multi-screen ad offerings to meet advertiser’s demands leading into 2016. We expect to see a surge in demand from advertisers who will shift even greater share of their ad budgets on digital, with mobile being the center of their advertising activities.”
Among the new HTML5 in-app ad formats introduced are:
- ActiVoice: generates consumer engagement using voice on smartphones. The company created a video demo, which can be viewed here.
- VRical: showcases products in a 360 degree panoramic photo feature tapping into virtual reality.
- Real Time Weather: allows marketers to optimise ad formats based on current weather conditions.
The HTML5 in-app formats are part of the Rich Media 5 (RM5) suite, increasing its number of ad formats to 19. All RM5 formats are based on templates and available on market-leading apps such as Mingpao News, Now.com News, Finance and Soccer and more. Huang adds:
“Since the introduction of our RM5 HTML5 suite two years ago, we have launched hundreds of campaigns for brands that utilize HTML5 and native phone functions. These include among them, our award winning “Selfie” ad. Our goal with HTML5 mobile rich media ads have always been to tap on native phone functions, making the ad as engaging and as natural as possible to end users. When it came time to develop a new set of mobile creative modules, it came naturally to us that speech, weather and panoramic view should be it. It is a phone after all, and users have naturally performed these actions on their phones at one time or another. We are proud to announce that ActiVoice and VRical ads are a first-in-market and have never been executed in Asia before.”
In addition, Pixels rolled out its new Pixels Mobile Ad Network, that lets marketers place ads with app specific buys. The network features over 50 top tier mobile apps and sites and is segmented into nine content and demographic channels, such as news, entertainment, lifestyle and travel.
Targeting features include demographics, content, OS, device type, handset maker and carrier. According to Pixels, the network generated 230m page views during August 2015 with 60% of its user base on Android and 40% on iOS. The network reaches 1.3m iPhone owners and 2.4m Android users.
Pixels ad network solution reach
Karen Thong, Head of Digital, PHD Hong Kong adds:
“Mobile advertising in Hong Kong is growing rapidly on the back of rapid consumer adoption. Major brands have taken notice and are now investing more into mobile ads. At PHD, we have been advocating to brands the value of mobile and how to measure its success. Undoubtedly, user engagement and taking advantage of native phone functions is one of the key measures of success. Pixels’ suite of mobile rich media ads including VRical, Activoice and Real Time Weather fits the bill.”