Pinterest celebrates 250 million monthly users

Anne Freier

In Mobile Advertising. September 12, 2018

Pinterest has officially reached the 250 million mark of monthly users, the company confirmed in a blog post.

The company revealed that more than half of its users were now coming from outside of the US (including 80% of new sign-ups).

The blogging site has firmly established itself as a place for inspiration and creativity helping users to act on their creative ambitions which include cooking, fashion design and other DIY projects.

Indeed, Nielsen research found that 98% of Pinners actually go and try the ideas they find on Pinterest, which is more than the 71% average for social media platforms.

“When we first started building Pinterest eight years ago, we certainly hoped people would use it to get more creative with their daily lives. But we never imagined Pinterest would one day be one of the biggest Internet platforms in history,” Evan Sharp, co-founder of Pinterest said in the blog post.

The company revealed that there were now more than 175 billion Pins active on the site, which presents an increase of 75% since 2017. Among the Pins people tend to save are items they love (115%), styling ideas (38%), art (50%) and DIY projects (35%).