Payability, the payment acceleration platform for mobile publishers and app developers, recently said it had entered new partnerships with CAKE, the marketing performance scalability platform as well as HasOffers, the mobile performance platform.
Payability impact on publisher revenue
CAKE provides CAKE Connect, which lets tech solution partners provide their clients with tools from the CAKE platform. However, the platform was missing a way to accelerate payments. The integration with Payability allows CAKE users to pay affiliates weekly. Networks can enable Payability through CAKE within 30 seconds and view all payments on accounting screens.
Keith Smith, CEO and Co-Founder, Payability, writes:
“Affiliates work within CAKE to enroll in Payability and view weekly payments received. Payability and CAKE’s direct integration now provides the simplest solution for our joint customers to offer weekly payments.”
The partnership with HasOffers means that joint network clients are now able to make payments to publishers each week, all from within the HasOffers platform. The latter offers marketers the tools to measure, analyse and optimise mobile and online advertising campaigns. Smith adds:
“We feel it’s our mission to enable networks to make weekly payments to their suppliers. Part of this mission is working hard to remove all of the hurdles that networks face in paying publishers on faster terms. Integrating Payability directly within a platform that marketplaces are already using reduces a previously cumbersome process into one workflow for networks to make weekly payments to their publishers.”