Opera has just announced the launch of a mobile ad blocker for its Opera Mini for Android app. In addition, the company officially released its desktop ad blocker, previously only available on its developer channel.
Opera rolls out mobile ad blocker
Ad blockers haven’t received much praise from the advertising industry, but all the more from consumers who are enjoying faster browsing on mobile devices. Indeed, for those on limited data plans, ad blocking is a must in order to ensure they don’t run out of mobile data before the month is up.
Opera claims that the ad blocker in Opera Mini loads mobile web pages up to 40% faster than browsers without ad blocking technology.
The company’s native desktop ad blocker loads pages as much as 89% faster. Compared to Google Chrome, Opera’s browser with ad block enabled loads pages 45% faster, the company says. In addition, it uses significantly less memory.
Opera is faster than Google Chrome
Opera Mini currently is the only mobile app to feature the ad blocker, but it’s likely the company will expand the service to other apps soon.
Arguably, the company has been facing some uncertainty with the proposed takeover by a Chinese consortium of companies. It’s not quite clear if the deal will close, but Opera told Tech Crunch that the group remained “actually very positive” about the acquisition and “potentially becoming part of a bigger ecosystem in a very ambitious and fast growing company.”
In Mobile Advertising. May 5, 2016