Noto says no to Twitter

Anne Freier

In Mobile Advertising

January 25, 2018


Anthony Noto, current COO at Twitter, has decided to leave the company to join SoFi, a Fintech start-up. He’ll be heading the company as CEO as of March 1. Unfortunately for Twitter, Noto is often rumoured to be the company’s top executive. He has previously received credit for boosting Twitter’s video strategy and focus on mobile video technology.
Twitter said in a statement that the role’s responsibilities would be taken over by current members of the team.
Twitter’s CEO Jack Dorsey added:

“Anthony has been an incredible advocate for Twitter and a trusted partner to me and our leadership team. On behalf of the entire team, I want to thank Anthony for his passion and his impact, and congratulate him on his new role.”

Although Noto thanked Twitter for the “once in a lifetime opportunity”, the move is seen as major let-down for the social media network just ahead of reporting its fourth quarter revenue.
The microblogging site has yet to turn a quarterly profit. It has lost $2.5 billion since 2012 until Q3 2017.

“I am immensely proud of our team and the key milestones we achieved during my time at the company. It has been an honor to work alongside Jack and contribute to the success of one of the most impactful platforms in the world. While it’s bittersweet to depart, I have the utmost confidence in Twitter’s future and look forward to watching the wonderful success the team will continue to achieve,” Noto said.

Noto joined Twitter back in 2013 and become COO in 2016.