White Label Taxi Application – Big Mistake – Why You Should Go for a Custom-Built App

Artyom Dogtiev

In App Business. July 11, 2018

Taxi services looking to break new ground need all the help they can get and this covers the expedient nature of application development services. Depending on strategic management plans, a taxi company may be hard-pressed to deploy prepackaged mobile apps, also known as white label apps, which might be ideal under certain limited circumstances.

A white label app might have its day under the sun, but it always falls short in terms of long-term benefits when compared to custom-built apps. As the two are different app development solutions, both do not offer the same range of benefits to both end users and brand owners.

Why White Label Mobile Apps?

A white label product is generally known as a product which was originally developed by and for a company, but which is rebranded and then shipped out to another company. A white label mobile app provides a software solution which was created for a different brand, but which is then customized to another brand’s utility.

White label mobile apps are developed through the use of two main techniques:

  • By changing the frontend design of an app while still deploying the back-end database configuration in order to give the old app a new appearance that portrays the new brand’s image.
  • By developing a multi-tenant app wherein the same app is made available to multiple ‘tenants’, but with a slight difference in the set of functionalities in each app instance.

What Do White Label Apps Really Offer?

In general, white label mobile apps offer quick taxi app development solutions to taxi companies looking to penetrate a taxi market with a certain level of success. A custom-built app development entails time-consuming planning, designing, and testing. 

To avoid playing catch up in a taxi market, a taxi company can employ the services of any of the app development companies in the USA or any other country in order to procure an out-of-the-box mobile app solution. 

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Such a solution may come with a relatively lower development cost, whereas a custom-made app might incur costs from assembling a larger number of personnel to work on the development, from business analysts who determine the range of core features of the app, to designers who put together a vibrant representation of the brand image in the app.

White label solutions offer a way around these costs in a time-efficient manner, and also provide easy customization options.

Taxi companies also opt for a white-label taxi app development solution because it offers easy app management options. App development companies in the USA and other technologically advanced countries who provide application development service also carry out maintenance services for the app. This includes code updates, server maintenance, beta-tests, etc.

Lapses in the Value Chain of White Label App Developments

For starters, white label taxi apps give companies little or no information about the app’s coding and design. The purchase of white label apps is always conditioned by denial of permission to access backend coding, so new admins have no control over the app’s code quality. 

The company purchasing white label apps is required to divest responsibilities for the app’s code quality, maintenance, and testing to the app developers. As a result of these drawbacks, a white label app may be rejected on an app store due to duplicity and unoriginality of app functionalities. 

In the same vein, white label apps give company relatively lesser control over the customized features. At best, companies that opt for white label apps can only choose customization features that revolve around labeling and coloring features.

In effect, these apps deny businesses the possibility of infusing complex business concepts into the app. Therefore, taxi companies looking to deploy white label taxi apps must face up to the possibility of having lesser brand representation in the app development, as opposed to the breadth of customization options offered by custom-built apps.

Taxi companies that use white label apps also have little control over users’ data, since white label apps store user data on cloud databases. In some cases, the taxi company needs to obtain permission to access user data on cloud databases, and such access can be hampered by server downtime.

Given these bottlenecks, white apps lack scalability. While custom-labeled apps give companies control over all aspects of the app development, white label apps are hard to alter in the face of change such as a surge in the number of app users and change in service components. 

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How Custom-built Apps Fill the Void

Companies looking to offer nascent solutions find customized apps highly expressive and scalable. Custom-built apps are geared towards innovation and are therefore ideal for the representation of ingenious services. This is because most companies are wary of excessive similitude. 

In order to create unique customer experiences, it’s imperative to integrate unique functions in the app development. And the more differentiated the app development solution is, the better its chances of leaving a lasting impression on the minds of end-users. Besides all the benefits of product differentiation, the notion of sharing the same customer portal with competitors can impel companies to seek out custom-built solutions.

Custom app developers, including iPhone app development services, are well known for their prompt responsiveness to requests for updates and changes. Companies opting for a custom-built service can call for speedy updates or feature enhancement. For most companies, these updates may be indispensable to their operations.


Even in a highly competitive market, white label apps can offer a one-stop, cost-effective software solution that renders a competitive edge. Nonetheless, due to scalability and reliability issues, they are less ideal in the long run when we compare its functionality with custom-built apps. 

Taxi apps that are built from scratch are more versatile. It’s advisable to get quotes for custom-built app development solutions from any of the app development companies in the USA if you’re contemplating starting a company. 

By making comparisons between the long-term costs and benefits of both; including the costs and benefits of updates, the superiority and cost-effectiveness of custom-built apps become evident.

When you’re ready to create a taxi app for your company, be sure to get in touch with Dedicated Developers, and we’ll work with you to create the best taxi app, that’s just right for your unique company.

To know more about modern technologies such as Taxi App Development reach us at +1(770)212-3889 or visit our website Dedicated Developers. Reach us at inquiry@DedicatedDevelopers.com