Verizon this week signed a multi-year native ad deal with Microsoft which allows marketers to access 20% additional inventory through the Oath Ad Platforms.
The companies also said they had expanded their existing deal to bring brand safe video, display and content marketing solutions to Microsoft properties such as Outlook and MSN, which reach around 500 million people each month.
“We help advertisers easily solve their business challenges with our unified ad platforms, and we’re continuing to build on this strong foundation by introducing even more high quality, global inventory through this deal,” said Guru Gowrappan, CEO of Verizon Media. “Partnering with Microsoft enables us to bring together this premium inventory with our ad tech, quality content and the most diverse, verified data in the industry to connect marketers with their key audiences at scale.”
Through Oath, native ads on MSN’s homepage now include branded canvases. Oath said there will also be some exclusive placements.
More programmatic native inventory will become available on other Microsoft properties and also Oath Ad Platforms.
The announcement comes on the back of some solid 2018 ad growth for Verizon. The company closed the year with double digit growth in native advertising.