Native advertising company TripleLift has just announced a strategic partnership with mobile DSP TabMo to boost its mobile native products.
Founded in 2013, TabMo provides creative solutions for video, display and native ads as part of its Hawk platform. It’s self-service and advertisers get to manage their purchasing process and mobile creative production as part of a single ad technology stack.
“We are very excited to connect our DSP with the native in-feed inventory available through TripleLift. This will allow our self-service clients to access premium native inventory at a global scale,” said Hakim Metmer, Co-Founder of TabMo. “As TabMo continues to expand across both Europe and the US, industry leading partners such as TripleLift will be instrumental in helping our clients scale their mobile native advertising buys and engage audiences with powerful creative.”
For TripleLift the partnership provides an extension of its service to provide quality mobile native inventory programmatically.
The TripleLift platform combines four creative elements – image, URL, headline/caption, and logo – for enhanced scalability.
Native ads have performed well on mobile since native placements offer enhanced premium and large inventory opportunities compared to traditional mobile ads.
Tom Anderson, Head of Mobile at TripleLift, says:
“TabMo’s sustained mobile presence in Europe aligns very well with TripleLift’s global growth and their 2017 expansion into the U.S. market. As mobile and native continue to dominate digital advertising, TripleLift looks to partner with mobile first creative DSP’s like TabMo that are committed to native advertising.”