Leading ad fraud protection solution, TrafficGuard, has announced that it has integrated with leading performance marketing software, HasOffers.
According to Juniper Research, by 2022, the total loss to mobile advertising fraud is forecast to reach US$87 billion, rising from US$34 billion in 2018. To combat this, HasOffers clients will now be able to access real-time ad fraud mitigation with just the click of a button, allowing them to confidently invest and scale their advertising campaigns.
TrafficGuard enables digital advertisers to protect campaigns from ad fraud with analysis at three levels – the impression, click and conversion levels. Aside from protecting media spend, blocking ad fraud in real-time has a number of benefits:
- Drive ROAS with access to real-time insight into traffic quality, ensuring campaigns with legitimately high-performing traffic sources are scaled
- Reduce time wasted on invoice reconciliation by stopping attribution of invalid traffic
- Protect volume of legitimate traffic by surgically removing only traffic that is invalid – protecting growth potential as well as ad spend
HasOffers clients who are not currently using TrafficGuard are invited to book a customized demo, to see how they can protect their ad spend.