Teads to provide video advertising technology integration for BBC.com

Anne Freier

In Mobile Advertising. July 23, 2018

Teads, the oustream video and video advertising marketplace, just announced that it has partnered with the British Broadcasting Corporation (BBC) to provide its outstream ad tech across BBC.com globally. BBC.com is an international English news platform that has a reach of 95 million unique browsers outside of the UK each month.

As part of the deal, Teads’ outstream monetisation platform will help BBC.com to scale its video inventory and boost video ad monetisation through its direct sales teams and Teads demand.

“We are proud to be working with one of the world’s most prestigious media brands and look forward to providing outstream advertising to global audiences on BBC.com,” said Emily Brewer, UK Head of Publishing at Teads.

Teads’ previous publishing clients include Time, The Washington Post and Business Insider among others. The company reaches an average 1.2 billion people worldwide by providing a brand-safe video ad product.

More recently the firm launched an inRead artificial reality (AR) ad format, which allows advertisers to create more interactive and engaging ads. For example, a fashion brand could create an AR ad using Teads that lets customers ‘try on’ different outfits or accessories.