Tappx, the mobile advertising technology company, has partnered with Pixalate, the fraud intelligence provider, to help it detect invalid traffic across its over-the-top (OTT) services more effectively.
“Marketers have expressed concerns over inventory quality and ad fraud in OTT, and our industry-first MRC accreditation directly addresses those challenges,” explained Jalal Nasir, CEO at Pixalate. “OTT advertising is rapidly expanding, and as the industry’s first solution for ad fraud detection and prevention in OTT, Pixalate is ready to guard the growing investments.”
The OTT is set to grow rapidly over the coming years, seeing a 40% rise in 2018. However, the once secure environment, has become more fragmented and thus opened the doors for fraudulent activity.
“The importance of trust and transparency, combined with the ability to control anti-fraudulent activities, directly correlates to a ‘maximum priority’ for advertising and content service providers. Pixalate bring outstanding protection to the Tappx portfolio of in-app programmatic solutions, and now we’re pleased to utilise Pixalate MRC accredited solutions for OTT. Pixalate has helped Tappx implement strategies that reduced IVT by blocking fraudulent apps and increasing app scale,” added José Manuel González Pacheco, Advanced TV & Audio Advertising Strategist and Partnerships Director at Tappx,
Tappx OTT solutions to be bolstered through Pixalate’s technology include its Ad Replacement services for digital TV, Dynamic Ad Insertions, digital TV ad time slot detection and programmatic video ad insertions as well as Addressable TV ads.