TabMo, the mobile creative demand side platform (DSP), this week launched its ‘Branding to Store’ mobile ad solution that combines mobile ad creative automation with real-time ROI measurement for campaigns.
In a nutshell, the solution is a drive-to-store ad format that can measure the resulting uplift in footfall traffic in real-time.
The feature will be available as part of the company’s self-service creative DSP, Hawk. It is offered in partnership with mobile data exchange Adsquare, which will be analysing the organic store visits that are a consequence of the mobile ad.
But the feature also provides a new experience for the consumer. Once they engage with an ad, the rich media format can include features such as GPS map that shows them the fastest route to the nearest store.
“Mobile advertising is entering a new era which offers unprecedented opportunities for retailers,” said TabMo co-founder, Hakim Metmer. “‘Branding To Store’ combines programmatic, creativity, transparency and efficiency in one easy-to-use feature for the first time, giving retail marketers a head start when it comes to running effective and innovative mobile campaigns.”