Spyke Media has launched a new transaction model for mobile performance marketing called ‘CPB’. That stands for cost-per-bot and lets marketers combine chatbots with performance marketing practices.
The company has been testing the format since the beginning of the year and now rolled out the solution for advertisers trying to measure their digital performance marketing.
Joscha Aricatt, a consultant for Spyke Media, explains that during the trial phase, the company noted opening rates of around 80%, with click rates of 35% and conversion rates above 10%. He says:
“The overall performance of chatbot campaigns is excellent. These values are excellent and show the vast potential of the CPB performance model.”
Chatbots have been proven to be a reliable way for advertisers and brands to communicate with consumers and re-engage audiences. Indeed, they help to reduce costs and can make the consumer relationship more efficient and automated by establishing new target audiences.
It certainly sounds like an intriguing expansion to the usual performance marketing measurement options.
For those interested in the CPB model, the Spyke Media team will be at the dmexco in Cologne, Germany, next week in Hall 6, booth B.008.