Sizmek has just rolled out two new features for StrikeAd, its mobile programmatic media solution. The open ad management company now lets advertising buyers access local and contextual video ad targeting capabilities on StrikeAd’s mobile DSP.
Sizmek launches updates for StrikeAd
Ad buyers can target audiences through enhanced accuracy by physical location and relevance.
With StrikeAd, marketers can target users based on location, so that ads are delivered to consumers at the right time.
A recent integration with Peer39 further enables Sizmek to offer contextual targeting by giving advertisers access to intelligence that delivers brand-safe and impactful placements.
Gary Revenson, Global Director of Technology, Maxus, says:
“The singularity of audiences on mobile video is driving its popularity among brand marketers, as they better align their ad spend to impact exactly who they’re trying to reach on devices where consumers are spending a lot of time watching video. As budgets devoted to this device and format increase, it’s even more important that marketers know those dollars are working hard and reaching the right person, at the right time, with the right creative. Sizmek affords us the ability to deliver ads with greater relevance and reduced wastage, so we know we’re getting the most out of the high CPMs mobile and video ads command.”
StrikeAd also announced a partnership with private video exchange Dailymotion Exchange (DMX). Clients can now access premium instream video inventory on the DMX and target their ads by filling inventory using Sizmek geo-targeting and Peer39’s brand safety filters.
Damien Pigasse, CRO, Dailymotion, adds:
“By integrating with StrikeAd, we’ve expanded our reach among the leading mobile-first global ad buyers looking to capitalize on the growth of mobile video audiences. The marriage of our premium video inventory with geotargeting empowers brands to leverage the best mobile video has to offer.”
The combination of programmatic video ad buying and access to the DMX provide new and advanced mobile video features for Sizmek clients.
Video is one of the fastest growing mobile advertising formats in the industry and Sizmek knows it.
Mike Caprio, GM of Programmatic & SVP of Global Partnerships, Sizmek, explains:
“Since video is the primary driver of mobile content consumption among consumers worldwide, it’s important that we’re able to offer our clients premium video inventory from leading providers like DMX. It’s also important that we empower our ad buyers with mobile-first tools such as location and context to identify and target audiences on the go, enabling them to maximize the impact of their video spend alongside display, and to provide them with the choice of a managed or SaaS offering. Together, these additions to the StrikeAd DSP provide best-in-class inventory, targeting and execution so brands can continue to effectively connect with quality audiences in creative and meaningful ways.”