Further bolstering its fraud mitigation arsenal, Omnicom Media Group MENA has formed a strategic partnership with ad fraud prevention specialists TrafficGuard. Omnicom Media Group MENA agencies, OMD, PHD and Hearts & Science, will have an exclusive access to TrafficGuard’s™ and its innovative ad fraud mitigation solution for six months. This is the group’s latest move to provide greater confidence and transparency in digital advertising for its agencies’ clients.
“What has made digital advertising so appealing to brands is the ability to measure the performance of investments and their contribution to the bottom line, relying on models like pay-per-install. The issue is that fraudsters have also been very active in this space and in this region, which has made protection measures an essential first step,” says Christos Solomi, Executive Director – Programmatic at Omnicom Media Group MENA. “Our partnership with TrafficGuard™ is the latest in a series of initiatives we’ve taken to create a safe and effective environment for our clients’ brands and investments.”