Movers & Shakers: YouAppi expands Indonesian business; Inneractive appoints VP of North America

Anne Freier

In Mobile Advertising. May 19, 2017

YouAppi bolsters Indonesian business

Mobile marketing platform, YouAppi, has expanded its Indonesian operations with Anna Mareta, YouAppi’s Southeast Asia Country Manager, to lead operations.
She joined the company in 2016 from Adknowledge Asia Pacific and will be in charge of managing YouAppi’s Southeast Asian activities.
YouAppi has made significant strides in the region and attracted clients such as Blanja, the marketplace joint venture between eBay and Telkom Indonesia, video streaming service Hoog, and Tokopedia, a marketplace backed by SoftBank,
Moshe Vaknin, CEO & co-founder, YouAppi, said:

“With Southeast Asia being one of YouAppi’s strongest global markets in terms of user installs, I’m thrilled at the work Anna has done, which is why we’ve expanded her team to better support this important market for YouAppi. We began 2016 by committing to Asia, and after generating over 700% growth last year, we’re supporting our commitment by re-investing revenue generated in Southeast Asia to grow our team.”

Inneractive appoints VP and GM of North America

Inneractive, the global mobile advertising exchange, has appointed Desirée Tunstall as Vice President and General Manager of North America. She will be heading a local team to develop strategic partnerships and new revenue opportunities with publishers.
Tunstall joined Inneractive after founding Verto Media, a programmatic digital audio ad marketplace. She started as Director of Publisher Development, North America for Inneractive.
Ziv Elul, CEO and Founder at Inneractive, says:

“Desirée’s talent for building productive relationships, in-depth digital marketing experience, industry connections and strong leadership skills will help us meet our ambitious growth plans. She has the expertise and passion to take our US business to the next level.”