Motive Interactive expands mobile ad retargeting options

Anne Freier

In Mobile Advertising. January 18, 2019

Motive Interactive, the app marketing company, has just expanded its retargeting features to enable brands to streamline their ability to target and reactivate users across channels.

The feature addition provides customised solutions for app developers to drive retargeting improvements for a better user experience and reach mobile users through relevant messaging.

By reengaging users, marketers are able to enhance their post-install performance and boost ROI.

“User acquisition is only half the battle for marketers today,” said Motive’s CEO Brendan Smith. “We know that it’s becoming increasingly more important and cost-effective to re-engage existing high-value users rather than trying to acquire new ones in mobile display, which is why Motive has added this capability for our customers.”

Motive also announced Beatrice Olivas, former VP at InMobi, as its new CRO to oversee the business development and expansion nationally. Olivas joins the company with over 17 years in the business.

“I am thrilled to be joining an industry-leading company that is fueled by such a dedicated and passionate team,” said Olivas.

“I look forward to leading the charge as we grow and scale Motive’s programmatic offering in this rapidly evolving and expanding marketplace where mobile advertisers are constantly looking for solutions that drive their bottom line. I’m impressed with what Motive has done in its 15 year history and I’m excited to see what Motive will bring in the next 15 years as the mobile industry continues to consolidate.”

For the near future, the company hopes to further expand its development teams in New York and San Francisco.