AppScotch, which recently was acquired by AppAnnie, has just unveiled a new user acquisition platform that combines channels such as Snapchat, AdColony, Chartboost and many more. Dubbed Acquired.io, the new company has already raised $2 million in funding led by investors such as Jonathan Zweig, Founder of AdColony, and John Zdanowski, former CFO of Linden Lab.
With the average user acquisition team now spending 80% of their time managing their budgets across dozens of channels such as Google and Facebook as well as smaller players, it’s become a rather laborious problem. Add to that the fact that the number of channels grew from 700 in 2015 to 1,500 in 2017.
That’s where Acquired.io comes in. The system lets teams manage their channels from a single place and currently supports 20 channels which will increase to 50 by the end of the year. In addition, the platform lets teams discover and test new channels to identify well-performing smaller players competing with Facebook and Google.
Andrey Kazakov, Co-founder and CEO of Acquired.io, explains that the large number of apps makes it harder for companies to be noticed.
“To be able to compete, advertisers need to maintain a wide and diverse portfolio of channels to acquire users, which puts enormous pressure on UA teams. Most advertisers have a portfolio of channels they deal with which spans from 10 to 50 channels depending on the company. Constantly discovering ways to acquire users is a part of the day to day job for UA teams, adding even more manual operations to their daily work. Our goal is to minimize the unnecessary manual work they face every day.”
Among the company’s future ambitions are automation features that can simplify the campaign management even further and expand into new markets so that clients can use the platform to discover international channels.
Mark Zhang, SVP of Global Operations at IGG, which is one of Acquired.io’s first clients, says”
“Mobile user acquisition, as the market grows, has become some sort of a ‘jungle’ for most publishers, with hundreds of networks or channels to deal with. Configuring, monitoring and optimizing thousands of online campaigns is a labor intensive, manual process for most. While the largest mobile gaming companies have the financial, technical and/or human resources to tackle this problem, most small to medium size publishers end up running mobile campaigns very inefficiently. I’m very excited to see Acquired.io coming up with a first of its kind, one-stop, DIY platform to solve this problem at scale.”