Things are changing over at mobile ad network Opera Mediaworks for 2017. Indeed, the company recently announced that it was to rebrand as AdColony for the start of the new year.
AdColony announces new look for 2017
AdColony is the mobile video ad startup that was acquired by Opera Mediaworks in 2014 and operates within the Mediaworks set-up.
However, the change won’t affect clients or partners who are continuing to receive the same service and product standard.
The new AdColony will encompass all of Opera Mediaworks’ and AdColony’s business including media and display, video, InstantPlay video and a programmatic marketplace.
The reason for the change is the Chinese consortium acquisition of Opera ASA, which sees the Opera name and branding going to the buyer.
AdColony CEO Will Kassoy said in a statement:
“I am excited to unify the advertising business under the AdColony brand globally. We are passionate about brand experiences that evoke emotion and drive real outcomes by combining both creativity with the next generation of advertising technologies like data science-driven automation and Artificial Intelligence.”
For 2017, the company plans to focus on data signaling for targeting. AdColony has plans to invest in data science and machine learning.
The firm will relaunch a refreshed website in the new year that reflects its future plans and mobile advertising platform.