Transparent and high-performing growth channels are in demand this year, as one advertising network’s recent award winnings show.
Mobile advertising company Bamboo, which focuses on paid social, has just been named “App Marketing Agency of the Year” in the 2017 App Growth Awards. This brings a successful year for Bamboo to a close following receipt of the “Top App Marketing Agency” award by mobyaffiliates,
The App Growth Awards winners were selected by industry experts and announced at the App Promotion Summit in Berlin. They are aimed at celebrating the progress within the global app marketing ecosystem.
James Cooper, Chairman, App Promotion Summit, said:
“It’s our mission to help the app industry grow. The App Growth Awards are the first of their kind, and we’re thrilled to have had such a great range of high-quality entries, finalists, and winners from across the global app marketing community.”
This year, Bamboo scheduled over 250,000 unique adverts. At least 50% of them were video ads launched exclusively to social media networks such as Facebook, Instagram, Twitter, Pinterest and Google Universal App campaigns.
In addition, the company worked with top-ranking apps across verticals such as Peloton, theSkimm, Shopkick and others. The company also quadrupled its blog subscriptions this year thanks to its helpful insights and guides.
“This year has changed the game for mobile advertisers,” said Daniel Pearson, CEO, Bamboo. “We’ve committed to do more than our part, not only helping our clients sustainably grow their businesses, but progressing the industry as a whole. Investing in transparent and high-quality platforms such as Facebook and Google has been a big part of that.”