Jalaj Gupta is a Business Head at Adacts Digital, where he’s responsible for ad sales (CPC, CPI and CPM model-based), increasing mobile-site traffic, revenue generation and more.
What is Adacts and how are you positioned in the market?
Adacts is a global mobile marketing company that aims to help mobile apps, mobile VAS and e-businesses companies to stretch their reach and acquire new customers.
We are very strong name in India sub-continent market and making our name in SEA and Middle East as well.
What types of clients do you work with?
We work with all kind of clients ranging from Mobile Content Companies to E-Commerce companies.
What geographies are you focused on and where are you seeing the most growth?
Our Focus is cater global clients and we started from India Sub-continent and now making our presence in SEA and Middle East regions.
What are your main tips for successful mobile affiliate marketing?
We believe in working with complete transparency and sharing higher revenue with our Publishers to make them an important part of mobile affiliate eco-system.
What do you think the big themes for mobile performance marketing are going to be in 2017?
Mobile Content Subscription based offers will continue to dominate globally in 2017.
What part do you find the most challenging about working with publishers and advertisers?
Most challenging task for working with Advertiser is to find right kind of traffic for their offer. Each offer is different and perform differently with traffic so key is to find the right kind of traffic. Same goes with publisher as well, each publisher has different kind of traffic so it is very important to find right offers for each publisher to help them monetize their inventory.
How do you address ad fraud problem? What do you think the industry as a whole should do about ad fraud?
We are using various 3rd party tools to detect fraud and make sure our advertiser get what they are paying for.
Can you share some insights about India and China as performance-based marketing regions?
China and India have been very closely related in term of user behaviour that’s a key region many Chinese MNC are now very successful in India. Both India and China have huge population that gives and edge to performance marketing as consumer base is very high. India as a developing economy is growing very fast more and more people are now using Internet and becomes a key customer for Internet Companies.
What kind of people work with you in the team at adacts?
Adacts Team consists of all kind of people from skilled freshers to visionary experienced people from all kind of industry. We are core Tech team which is fully competent to make sure our system , platforms and technology is up to marketing trends and make working towards new researched and developments.
Posted: March 7, 2017