InMobi partners with Microsoft to launch cloud-based mobile enterprise marketing platform

Anne Freier

In Mobile Advertising. June 27, 2018

InMobi, the mobile marketing platform, just announced a strategic partnership with Microsoft Corp. in order to enable CMOs to make the transition from digital to mobile marketing more effortlessly.

As apart of the partnership, InMobi will join the Microsoft Azure cloud and provide access to technologies and marketing strategies that could boost strategies relying on around-the-clock access.

“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalised experiences,” explained Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organisations around the world.”

The mobile and digital marketing landscape is shifting as more marketers are gaining access to advanced technologies and customers are using multiple devices to connect.

That’s why the company also launched a new InMobi Marketing Cloud to address these challenges by providing an integrated suite of advertising and marketing platforms to address these challenges. Advertisers are able to gain a 360-degree view of their customers and tap into insights, engagement strategies, actions and measurement.

“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”

Additionally, the two companies plan to combine InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 within the Azure infrastructure.

The InMobi Marketing Cloud will be rolled out over the coming six months.