This article was first published on GOWIDE Ad Network blog.
That’s why application marketing plays an essential role in your business success. Let’s try to define the best ways of the digital product promotion. The ideas listed below will help you to build a solid marketing plan and achieve great results.
Where to start
Try to depict your potential user base. Define your market. What people do you build your product for? What problems can your app solve? Where are your target customers? What sites, social media groups do they visit?
The first step is the creation of the user persona. That’s a detailed portrait of your core consumer. Be specific when building such profiles. Include as many details as you can.
Imagine the age of a user, gender, his or her lifestyle, likes, and dislikes, level of income, favorite mobile apps or products, etc. The information you can gather is inexhaustible. You need to create more than one persona. Any app relates to several groups of targeted customers. Try to define and describe each category.
App Promotion Ideas
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At later stages, think about not only the user’s quantity but their quality. To make your app a success you should build a strong user base. Pay attention to the customer engagement. If you persuade your audience that your invention is just what they need you will build loyalty.
People who are satisfied with your product will more likely to share it via social media channels. That creates a word-of-mouth effect which itself is the best promotional method.
Below you will find several proven ideas to expand your brand
- be creative with ads (many marketers know that such kinds of commercials as native, and video ads are more efficient than display advertising);
- do a thorough research and optimize your app for the app store (choose right keywords, create a good description and title);
- find something unique to offer (your app features, its design should really impress users, study your competitors to make your invention stand out from the crowd);
- be active with social media marketing (communicate with customers, try to find out what should you improve in your product).