Google Play Instant apps get easier to create, and now support premium apps too

Andy Boxall

In App Business, App Development. October 19, 2018

Google has expanded its Google Play Instant feature to include premium apps, and apps running with pre-registration campaigns. Announced during the company’s Playtime 2018 event, it has also made a change to the way Instant Apps are created.

While the feature started out promoting free-to-download titles, Google Play Instant’s adoption of premium titles, especially those about to be released, helps developers gain more attention. Several big names are already onboard, including Scopely, and Devolver Digital.

Google has also altered the way Instant Apps are made. Developers can use Android App Bundles to avoid publishing a separate Instant and installable app package. Through the beta release of Android Studio 3.3, a single unified bundle can be published, complete with an Instant-ready module.

Google writes:

“At Google Play, we continue to invest in tools that make it easier for you to develop and distribute your apps to a global audience.”